“Put all your eggs in one basket, and watch that basket.” – Mark Twain (1835-1910) American author Tomorrow, Tuesday May 28th at 6pm EST, I’m speaking at the Toronto Growth Hacking Meetupgroup about growth hacking and marketing. My talk is entitled “Beyond Growth Hacking: Growth Marketing.” For startups, successful Growth Hacking is a bridge to Marketing because it paves the way to letting you pull the many levers that marketing offers when your growth is on a consistent trajectory. Here’s my Slideshare from that talk:

But Growth Hacking is also one of those new terms that have become so popular that it is starting to get overused, misused, abused and subject to misinterpretations. For background, Sean Ellis originally popularizing that term in 2010 on his marketing blog, with this article Find a Growth Hacker for Your Startup. And at the recent Growth Hacker Conference (founded by Gagan Biyani and Erin Turner), that topic took center stage for a full day, and included the who’s who in growth hacking experience. Here’s my Storify where I curated the best 50+ Growth Hacking soundbites from that event.   Like any new term, it goes through a novelty phase that gives it some added importance, but soon enough it becomes integrated into something else. That something else is Marketing.