There are differences in how you approach Marketing when you work at a big company vs. when you’re a startup. These differences fascinate me because I have been in the deep trenches of both sides, and I’m able to see them clearly. But these differences aren’t well understood or well documented, and they cause confusion when a traditional marketer looks at startup marketing practices and shakes their head, or when a startup marketer rolls their eyes as they read about what preoccupies a big company marketer’s mind. My current world revolves around startups and their evolutionary growth. So, with that lens in mind, let’s contrast a big company CMO’s view of the world vs. a startup’s.