<![CDATA[There has been write-ups about how marketing is changing, and some have implied these changes to be quite fundamental. I disagree because much of marketing is about how company perceptions interact with our brains before we even touch the products. And as long as our brains are functioning the same, the fundamentals are not changing. What is changing are some methods, priorities, tactics, channels and tools. But not the fundamentals. Fundamentals rarely change, no matter what the rhetoric says.
Tag: inbound marketing
<![CDATA[Sometimes, business concepts rise in popularity such that their mindshare becomes mind boggling, and we quickly start to believe they are the only things that matter. This happens all the time in the field of management. Looking back a few years ago, every large company was implementing The Balanced Scorecard as a panacea for good management. In the mid-90’s, we saw the Re-engineering craze (my last position at Hewlett-Packard was to head-up re-engineering). A decade prior, it was all about Total Quality Control. That’s as far as I can remember, but you get the point. In the meantime, others things didn’t stop to become important, just because these trendy ones were occupying our time.