Reaching Product/Market Fit is a key objective in the life of a startup, whether it’s a journey, a continuum or a given point in time. But right after that, it becomes really important that your product roadmap remains totally coupled with your value proposition. I’m calling this condition the “Product/Value Alignment.” The first thing you should do after being satisfied with your market size validation, metrics traction and right features (i.e. product/market fit), is to check and update your value proposition. Your value proposition is the most convincing promise you make to your users, customers, and prospects. It might have already been iterated upon, but it should become progressively more ambitious and unique, as your product/market fit gains maturity.